The 27th of January 2018 marks the official opening of “Avatar, Discover Pandora”, jointly organised by MMI Group,
GES (Global Exhibition Service Provider), Light
Storm Entertainment (James Cameron’s Production Company),
FoxNext, Mactus Live and the Cultural Community of China. This special exhibition that is currently slated as
the Top Ten World’s Most
Unique Exhibition is held in Shenzhen and its premiere started off on
the eve of the Lunar Spring Equinox Year at the Sheraton Hotel.
Discover Pandora - A Wonderful World Tour
China's “Avatar, Discover Pandora” exhibition provides a series of highly immersive and entertaining experience of Pandora, the home of the Na’vis in the movie “Avatar”. The
exhibition presents to its visitors, the way of life of the indigenous Na’vi People. It also features this highly developed civilisation and showcases their deep-seated mythology and unique connection to
their planet. The exhibition aims to inspire its visitors to re-examine mankind’s relationship with Planet Earth and how both can co-exist and thrive. From the highly interactive sets and through the otherworldly
lighting and sound effects, ‘Avatar, Discover Pandora’ promises the visitor an impressive and immersive audio-visual feast.
Star-studded Guests Gracing the Premiere
The Red-Carpet Premiere of Planet Pandora was graced by well-known stars from China, Singapore and Hong Kong. The red-carpet event was attended by Su Chang, a renowned TV host from Jiangsu, Jessica, a host from
Malaysia, Simon Yam, a world class actor from Hong Kong, Richie Chen of Taiwan, Singapore's very own Edmund Chen, and Malaysian Minister Wong Ka-shu.
Many of Avatar's loyal fans and guests also contributed to the excitement and bustle for the event. The Premiere allowed guests and fans alike to have a first-hand experience of Planet Pandora.
Star-studded Guests Gracing the Premiere
Avatar's director James Cameron personally recorded an introduction opening video, initiating the start of the Opening Ceremony of “Avatar, Explore the Pandora World Exhibition”.
At the Opening Ceremony, key invited guests included Joseph Lim, the chairman of MMI Group, Huang Shizai, chairman of Greater China International Group, Mike Tiong, Vice Chairman of MMI Group, Tricia Wong, Vice
President of Mactus, Huang Dawei, Vice Chairman of Greater China International Group and the heads of Fox and GES related enterprises.
Joseph Lim, the Chairman of MMI, emphasized that the success of the event could not have come to pass without the support of the Cultural Community of China. MMI Group is proud
to have successfully brought about the exhibition for all to experience the beauty of Pandora and Science and Technology. It is a grand exhibition that allows one to walk into the 22nd century from the perspective
of another planet and dimension. The over-arching aim of the exhibition was for the visitors to be reminded of the importance of conserving Planet Earth. It is MMI’s hope that this exhibition will inspire and
excite the younger generation in Shenzhen and beyond, to spread the importance of environmental conservation.
Huang Dawei, vice chairman of Greater China International Group, said: "The most extraordinary element of Pandora's special exhibition is to showcase elements that are beyond
movie screens, through aesthetic sounds and optoelectronic technologies. Through the realistic recreation of Planet Pandora, the exhibition aims to inspire people to think in-depth about our relationship with
Greater China has always attached great importance to the synchronization and integration of science and technology with culture, actively building a first grade and highly intelligent humanistic society. This will
enhance public cultural services, pave a way for the construction of a modern public cultural service system and attract world-class cultural IP projects and introduce it to the public. This is all in the hopes
of eventually creating a high-end industrial and cultural community.”
To start the ceremony, Chairman of MMI Group Joseph Lim, Vice Chairman of MMI Group, Mike Tiong, CEO of MMI Entertainment, Guilio Dorrucci, CEO of MMI Mobile Media, Chairman Huang Shizai of Greater China Investment
Group, Vice Chairman Huang Dawei of Greater China International Group, Vice President FOX President Jennifer Koblosky, GES Marketing Director Lea Antonio, MACTUS Vice President Tricia Wong, Hong Kong film star
Simon Yam, Asia's heartthrob Richie Ren, Malaysian Minister came together and activated the LED light ball. This signalled the start of the journey into the whimsical and surreal Planet Pandora and its people.
The premiere was a huge success and though it has ended, your journey into Pandora has not. Are you ready to venture into the unknown?